Home Staging 101 – All You Need To Know About Staging Your Home

What is Home Staging

Home staging is a unique process that is slowly catching on and becoming trendier as the years go by. Having its roots of origin from the United States in the 1970s, home staging aims to beautify the home and showcase it like an IKEA showroom. It is considered to be an instant noodle version of a full-blown renovation.

Exclusive research commissioned by Strutt & Parker (leading UK real estate firm) involving 2,000 participants listed that 76% of people agreed that first impressions are everything when viewing a house. This is the leading argument for homeowners who actively home stage, and it is also the driving force behind home staging’s growing popularity and success.

In a way, home staging is like a mini-renovation project, reaping the benefits of renovation works, but without the full-blown scale and budget required.

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Related Read: 5 Best Living Room Interior Design Ideas to Impress Your Guests

How to do Home Staging?

Think of home staging as Marie Kondo’s distant relative. It is meant to spark joy in your prospective renters and buyers. There are many ways and examples to perform home staging, but here are some examples:

  • Discarding and cleaning up is the first basic step to home staging. You would want to move your home away from its usual day-to-day self to more of a showroom type of home. It’s not to say that you are lying to your viewers about the state of your home. But it is a way to show your home for what it can be, rather than just what it is.
  • Painting is another way for home stagers to give the home a new refreshed look. Especially if it has been a while since the last repainting and even more so if you have wallpapers falling off and sticking out. During the home staging process, it is advisable to couple this with decluttering as furniture may get in the way of painting.
  • Minor Renovation works/touch-ups. This includes resolving any aesthetic mishaps or functional issues with the home, such as exposed electrical wiring, damaged tiles or cracked walls.
  • Rearranging/Replacing furniture. The TV that you have always loved to place in the corner of your home may be better suited for the middle of the living room. The kitchen dining table may also deserve its own spotlight of attention. In the same vein, it might be a good idea to hide the antique vase you have in your home for ages as it clashes painfully with the design of your home. You might also want to consider furniture upholstery.
  • Photography/Videography. Taking photos and videos are the best way for your prospective clients and viewers to know what they can be expecting to see. It can also be a good bait to lure them to view your home in person. The photos will have to be curated and taken from an aesthetic angle to showcase your home. Hence it is advisable to hire a professional for the job. This style of photography is better known as interior photography. Good pictures translate to good shares and click around the internet and social media.

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Who Does The Home Staging?

The most common people who need home staging done are the homeowner looking to sell and landlords looking to rent out. They can then contact professional home stagers for the process or rent furniture on their own and stage their home themselves.

It is also becoming increasingly common for property agents to perform the home staging, with a fee, to help both them and their clients to secure a swifter deal.

Myths to debunk about home staging

There are a few myths about Home Staging that, in this article, we will try to dismiss.

  1. My home is already decorated, so that’s enough. Decorating your home during your renovation is the process of interior designing. It is about you and your taste, using the type of decor and furnishings that appeal to your tastes. However, home staging is a different process that requires you to put the interest and preferences of your buyers first. Stagers are looking to appeal to buyers and bring in as many prospective buyers as possible.
  2. Anyone can do home staging. Home staging is easy. It is harder for homeowners to do home staging themselves due to the emotional attachment they may have with their original home design or furniture. Home staging requires an objective point of view which is crucial for attracting third parties. Homeowners might also not be in the know about what buyers in the area want, making it harder for them to make the right decisions.
  3. Home staging is expensive and not for people who are on a budget. Only expensive houses deserve staging. While home staging does require an upfront fee, it should be seen as more of an investment as opposed to a cost. It can pay off in the near future by increasing the perceived value of your home by as much as 20%, increasing its sale price and making home staging a worthwhile financial investment. The average cost of a home staging renovation can also cost as much as the first price reduction, which can happen if there are no offers being placed on the metaphorical table.
  4. You cannot live in a staged home. You will have to move out of it and seek alternate methods of accommodation during the period it is staged. You can still live in a staged home and there are professional home stagers who specialised in staging occupied homes. However, it is fair to expect that there will be changes to the surrounding furniture and lifestyle for the time being.
  5. You should list your home first, then stage if it will not sell. An economical lesson involved in this thought process is the concept of an opportunity cost. While your home may sell, which is usually a good thing, you may end up with a less than ideal price, and may never know if the professional home staging could have started a bidding war, driving the price up higher. After all, you truly only have one chance at a first impression. Like dates and job interviews, you will want to do everything you can, even putting on a good luck charm, to make it count.

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Tips for Home Staging

Ask your prospective home staging contractor for a catalogue or showroom. This will give you an idea of what design and home staging capabilities he can deliver.

If there is furniture by your home staging company that catches your eye, be sure to sound out if you can purchase the furniture over. It is usually used multiple times for display and rental, meaning that it might still look new and unused. You might also be able to get it at a lower price.

Delivery charges and time are also a matter of concern when it comes to renting furniture. Furniture pieces are also usually based on stock availability. Be careful not to damage the furniture on rent, or there might be a furniture repair fee.

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Curtains are usually not provided as part of home staging packages as they may require customisation. Other few common furniture may include ceiling lights and fans, due to the installation process required. However, homeowners can find substitutes in the form of desk lamps and table fans, or hire a third-party furniture assembly service provider to work around the issue.

Most home staging companies also have a minimum rental period of two months. Rental charges may also be pro-rated for rental contracts that do not fulfil an entire month.

For owner-occupied units, it will be slightly difficult to perform home staging without making massive changes to your surroundings and lifestyles. Older objects and furniture might require discarding or moving. Be sure to discuss with your contractor and receive his/her opinion on which furniture should you discard or remove to manage your family’s expectation of the home staging process. You may also choose to store it at a facility elsewhere for the duration of the home staging.

Homeowners with pets might need a bigger revamp. Your potential buyer might not be as much of a fan of pets as you are. Be cautious of the lingering smell that your home might have after years of inhabiting it with your pet. Scented candles and air fresheners might end up being your lifesaver if you are in this situation.

Include some subtle accessories and additions to your bathroom design to make it look more luxurious. Toss away unsightly bottles of half-used soap and shampoo or misplaced toiletries. Decorative baskets and rolled up white towels will add to the hotel-like effect that a staged home should have.

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Home Staging Prices in Singapore

Many refer to home staging as a waste of money. However, results and statistics often speak for themselves. A staged home can help you expedite the process of closing the deal, without the risk of leaving the house for prolonged periods on the market.

Nevertheless, there are still financial numbers for homeowners to consider. There are many factors affecting the cost of home staging. This includes the areas to stage, the size of the house, the furniture involved.

For rental of furniture, the cost would depend on the type and amount of furniture you need. Furniture rental also usually sold in packages, including a complementary and basic set of furniture to fulfil an empty home’s needs and looks. Common options include beds, tables, sofas, and drawers. They average about $400/month for a basic set of furniture and can go up to $1000/month for a full set of furniture. Empty houses may require the latter option.

A complete revamp type of home staging is also usually sold in packages by professional home staging companies. It starts from approximately $500-$700 a month and scales up with months and space. A larger-spaced house will understandably have a higher price point. Local moving fees may also apply for more remote locations.

The process usually starts with an inspection for the home stagers to recommend what to remove, discard, move and replace, followed by the mini-renovation process. Items are then moved to their rightful place for the time being. The home staging process then concludes with photography and videography to kickstart the house listing.


Home staging is to secure a faster sale and close the deal as soon as possible. It is a tool and process to help homeowners. Ultimately, like how make-ups are used, home staging is a home’s version of eyeliners, lipsticks and lip gloss.

Cost of Other Home Improvement Areas

You can check out the cost of hiring professionals for other aspects if your home improvement project. Some of the usual cost guides can be found below:

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